It Starts With A List...

To sell successfully into any market requiresstarting with a solid list of prospects. Here in Asia, this is one of marketers biggest headaches - finding their target audience.

In the US and Europe, list rental companies can provide a good starting point, however, in Asia, these lists are far less accurate. Also, email marketing all around the globe has changed. Renting email lists and sending out blind 'blasts' no longer works for a few reasons. (Click here to learn more about Opt-In email marketing and why it's becoming critical for companies to use this technique.)

Here's an overview of how Ridge Asia builds opt-in lists for our clients:

1. We work with each client to understand their specific markets, job titles and vertical industy focus.
2. Using both Ridge's internal lists as well as externalB2B lists, we identify as many possible contacts that fit our client's criteria.
3. Using the DMdelivery Platform, Ridge Asia sends an opt-in request via email to these contacts.
4. All respondants become a part of this new customized list that can be used for future, tailored campaigns. This process can be repeated by using a variety of list sources over time.
5. Ridge Asia will also recommend a number of additional techniques to help increase the size of this opt-in list.